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Noho Home
Embracing Our Island Legacy With Artful Design

HomeWorld Furniture is proud to present the organic textiles and patterns of NOHO HOME. Artistically distinct and sophisticated in design, NOHO HOME celebrates your creative spirit and love for nature to create your welcoming home.

Room Shot with Grey Sectional with many throw pillows of differetn colours


NOHO HOME is a sophisticated island experience cultivated through artful home decor. Marked by the designer's profound love for her Hawaiian heritage and other first nations' cultures, NOHO HOME reimagines the island home aesthetic into organic textures woven with native intelligence.

Creating a sacred space is the essence of home and what inspired the namesake of the lifestyle brand. "In 'ōlelo Hawai'i (Hawaiian Language), noho means to be, to dwell or to come from, " the designer explains. Inspired by the notions of authenticity and connection, NOHO HOME encourages the dweller to express their sense of home through pieces that evoke cultural sensibility.

Rectangle Rug with a circular and linear pattern in green, brown, blue, and white Rectangle Rug with a splash design in green and brown colours Rectangle Rug with a wavy or diamond pattern in grey and white colours


True to her roots as a Hawaiian artist, culture and nature inform many of designer Jalene Kanani's designs. With a natural affinity for depth, texture and organic patterns, her interpretation of "tropical" is a welcomed departure from shabby beach chic and instead evokes a sophisticated island aesthetic reminiscent of her upbringing as a native Hawaiian in Hawai'i. For Jalene, home is not dictated by the walls you dwell in but the feeling that overcomes you when you feel safe and comforted within a curated space.

Jalene Kanani Bell

"Home means different things to different people and is not always a physical four walls-it is a feeling. I moved around a bit, so home for me is going to my friend's house at 5pm and smelling food on the stove. Home is being at canoe practice every day. Home is a feeling you experience, and one that you want to continually cultivate and surround yourself with."

- Jalene Kanani Bell

Experience a new contemporary island aesthetic rooted in cultural inspiration. Shop your favorite NOHO HOME Ultra Soft Bedding, Made in Hawai'i Pillowcases, and our all-new Hand-tufted Wool Area Rugs at any of HomeWorld Furniture's six retail locations throughout the islands!

Click here to visit the Noho Home website + Collection List + Item List

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